From Maternal Unemployment, Comes New Beginnings
Heavily pregnant with my second child and facing redundancy, I was at a loss. I love being a mum and thought I was looking forward to time off, but work was a big part of my identity. I struggled when people assumed I’d stop working (that thought made me want to run in the opposite direction!). But I didn’t know what I wanted to do, or what I could do to fit around my kids. With over a decade’s experience in strategy and business development, the roles I was finding on ‘mum job boards’ weren’t quite cutting it.
I got thinking. We’d just moved house with our two-year-old and I was looking for local activities. A mum near our old house had put up a simple website that listed activities for under-5s, but there wasn’t anything like that for our new area. Why were there no modern websites for mums? Why are parents stuck in the ‘90s with old-school message boards and desktop directories that don’t work on our phones?
I started to wonder just how much the world was missing through a lack of female entrepreneurs and women in tech.
As much as I wanted to create a modern website for mums, I didn’t have a clue about technology or startups. It struck me that there hadn’t been innovation for mums, precisely because mums like me don’t have the tools to make them happen (plus we’re busy with our babies!). I started to wonder how much the world was missing through a lack of female entrepreneurs and women in tech.
I decided to turn down that attractive offer of being a stay-at-home mum. I was going to start something.