Happity - the future looks bright

Happity – the future looks bright

Here at Happity out future looks bright. Recent investment means that we are able to push forward with our plans to bring Happity to more cities across the UK. And connect thousands more families through baby & toddler classes.

Following our hugely successful crowdfunding campaign we have secured seed funding of an amazing £800k. We are now part of the TwinklHive portfolio. And have the backing of Arfah Farooq, via the Ada Ventures Angel Programme. We also have investment from the founders of some of the UK’s best known children’s activity brands. We are delighted to have you all onboard.

Happity just got sparklier

We’re thrilled to announce that we are now part of TwinklHive, the investment arm of digital educational publisher Twinkl!

If you were a parent in the pandemic, you may remember Twinkl as your helping hand for all things home-schooling! They offer over 930,000 resources, with new content added daily. Twinkl is used and trusted by schools and educators in over 200 countries and regions!

TwinklHive is their investment arm, dedicated to supporting mission-driven start-ups to scale. Not only are Twinkl a highly experienced and genuine team of people who are backing us to reach great heights. But they also understand the social mission that underpins everything we do at Happity. 

We’re excited to be working with them and other ambitious founders, who are all making a positive impact on the world.

Happity joins TwinklHive

David Angrave, Chief Operating Officer at Twinkl and Investment Director of TwinklHive, says:

We are thrilled to have the opportunity to support Happity as they continue to grow in the UK market. Happity aligns with the mission of Twinkl, to help those who teach. They are leading the way with their platform, supporting activity providers, parents and their children, especially through the early stages of parenthood.

From the kitchen table to the UK’s leading platform

Happity started out when Sara (our co-founder) experienced loneliness as a mother. Plans to create a website and app to list classes for babies and toddlers drawn up at her kitchen table became reality after she learnt how to code. She was later joined by Emily, who had experienced postnatal depression and was on a similar mission to connect parents. Initially Happity covered London. We are now used by over 1.2 million parents a year and are currently available in 20 cities across the UK. This investment will allow us to grow even further. We’re super excited about making Happity bigger and better. And supporting the thousands of small businesses who list with us. As well as the thousands of parents who use Happity to find classes near them to break up the long days and weeks.

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Our future looks bright

Founders Sara Tateno and Emily Tredget are both optimistic about what the investments means to Happity’s future:

Sara and Emily - Happity co founders

We’re incredibly excited to be joining TwinklHive and to have also secured the backing of Ada Ventures via their angel programme, which is increasing diversity within the UK’s startup eco-system.

This funding will help us grow our reach across the rest of the UK. We hope our story will also inspire more mothers, many of whom are at risk of leaving the workforce, to become leaders and create the change they want to see in the world.

Angel investment helping us spread our wings

Emily and Sara are thrilled too to be backed by Ada Ventures. Their investment will help us spread our wings here at Happity and help thousands more parents across the UK find baby & toddler classes near them to help ease the loneliness of early parenthood.

Ada Ventures is an early-stage VC that finds and funds extraordinary talent, building breakthrough ideas for the hardest problems we face. Ada’s mission is to make venture capital accessible to the best entrepreneurial talent in the UK. We are delighted that our Ada Angels programme continues to support a new generation of angel investors as they continue to break down the barriers in the UK tech industry. We’re excited to expand our angel programme to support 20 new Ada angels who are either Ada scouts or scale-up operators across our three sectors, climate, healthcare & ageing and economic empowerment.”

Check Warner, Founding Partner at Ada Ventures

We’re really excited about the future of Happity and bringing Happity to more and more places across the UK. We’ve got an amazing team in place all working super hard to make this happen as soon as we can.

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Happity Author

This blog was written by an author from Team Happity! Created with research, love and care to make sure the information you are reading is useful, insightful and accurate. By reading this blog, you've made Team Happity do a little happy dance. Check out our main site to find a class near you!